This year at Dreamforce, the theme was “together” and the most impressive technical innovation was how polished you could make digital marketing campaigns and community sites. In the past, it seemed like Salesforce marketing tools were more efficient than beautiful. Now they are both.
Check out the keynote starting at around 1h:10m with Brett Taylor. He will demo how Louis Vuitton is using Commerce Cloud and Einstein to build personalized phone apps with digital assets stored in their central content management system. I’ve played around with some of this in the labs and it is really cool.