Pragmatic and More

I came across a great blog post about startups through a friend of mine. He helped me start (and stop) a company with some similarities to ContractBlast.

https://medium.com/startup-lesson-learned/why-i-turned-down-500k-pissed-off-my-investors-and-shut-down-my-startup-2645c4ca1354#.f1fvf6tm9

My filter for startup ideas typically revolves around the Pragmatic Marketing dogma. There are 3 critical hurdles a new idea needs to clear.

  1. The problem I’m going to solve is pervasive in an industry. Lots of people have the problem and can quickly realize it as a problem if approached with my solution.
  2. The problem is urgent. Solving it provides immediate benefit. Waiting to solve it is a real threat to the customer’s business.
  3. The customer is willing to pay. This is where my buddy and I fell down last time. We created a great productivity tool and everyone agreed on the benefits, but it had a “should be a free app” feel.

ContactBlast missed on #2: solving the problem of contracting efficiency wasn’t urgent. The benefit would be realized over the long term, but that meant a longer sales cycles and greater commitment from customers.

Using the Pragmatic filters can sound discouraging for entrepreneurs, but I find it the opposite. The filters keep me refining my ideas until they meet all 3 conditions, and that can save a huge amount of time, money and energy.

Father of Bitcoin?

Australian Chris Wright has claimed to be Satoshi Nakamoto — the creator of Bitcoin. If true, this puts an end to one of the biggest cyber mysteries of the 21st century.

http://www.economist.com/news/briefings/21698061-craig-steven-wright-claims-be-satoshi-nakamoto-bitcoin

The Bitcoin faithful will spend the next year on conspiracy theories, but I’m guessing the Economist and BBC did their homework before publishing.

If Chris Wright is Satoshi, then I’d love to hear his take on Bitcoin being the payment method of choice for illegal activity like ransomeware and money laundering.

UPDATE May 24, 2016: The hoax is on.  Or is it?  Check out how Wright is keeping the story alive.  Lots of room for belief and disbelief.

How Craig Wright Privately ‘Proved’ He Created Bitcoin

 

Three Lessons from the NFL Draft

It should have been a great night for Laremy Tunsil, the offensive lineman from Ole Miss. He was drafted #13 by the Miami Dolphins in the 2016 NFL Draft.

Unfortunately, his Twitter and Instagram accounts where “hacked”.  Looks to me like somebody got access to his iPhone. Three possible lessons from an information security perspective:

  1. Make sure you have a passcode or biometric security on your phone. Nobody should know your code; not your best friend, not your girlfriend, not your kids, maybe your spouse.
  2. Strong, unique passwords and two factor authentication can prevent somebody who discovers one password (like Twitter), from logging into other accounts (like Instagram). Of course this doesn’t matter if a mean person has your unlocked phone.
  3. Never post anything to social media unless you’d be happy to see it on the front page of the NY Daily News.

http://www.nydailynews.com/sports/football/laremy-tunsil-twitter-shows-man-smoking-bong-nfl-draft-article-1.2618248

There are lots of other lessons to be gleaned from this incident. I’ll leave that to the sports writers.  However, I hope the media shines a spotlight on the system and not just a kid who accidentally disclosed the realities of high stakes college athletics.

OSX Mavericks All Systems Go

I upgraded my MacBook Air 2012 last night and everything went smoothly.  I left my Thunderbolt displayed plugged in but didn’t have any ill side effects.

Initial observations using OSX Mavericks:

  • Everything feels a little faster, starting apps, Finder
  • Everything works – exception being the WP editor in v3.6 – no bullets
  • Parallels 9 and Parallels Access is fine
  • RoboForm is still fine
  • PyCharm needed to install Java 6 SE to start
  • Office 2011 (mac) runs fine

Wonder what it would have cost to have Apple do the ACA website rollout?

 

Rule in School

I’ve got one son heading off to Wayland Middle School, the other starting Cambridge School of Weston.  Both boys are tech savvy, so what are the right devices to support their educational experience?

Wayland High School is giving every kid a Macbook Air.  My high schooler, thinks that’s a great idea.  But recently he was interacting with his school portal and everything posted there was an Excel file.  He’s also into having “different” stuff than everyone else.  Could it be that a Microsoft Surface RT tablet makes sense for High School?

The middle schooler just want’s a Nexus 7 tablet so he can read and play tablet games.  So that one is easy.  Nexus 7’s are about the most reasonably priced devices on the market.

You might be thinking that these tablet devices are not powerful enough for real gaming (and that’s what kids really want computers for these days).  Right-O.  They’ve both already got PCs loaded with games and other distractions.  The idea of a device for school is something that can do email, writing, basic web searches, play music, and not much else.

 

Macbook Air vs Pro

I’ve been using a Macbook Air from 2012 for the last year and love it in general. Our Wayland High School is “loaning” them to every high school student as part of a 1-1 program. It is a sweet machine, but I’m learning it does have it’s limits.

The big limitation I’ve hit with my Air is fan noise when doing anything with video or screensharing. GotoMeeting, WebEx, Skype, all of these get the CPU fan spinning to maximum. While this isn’t technically a problem, it is lowering my satisfaction with my Air being my only computer. And for reference, I’ve got the Core i7 version w/ 8gb RAM.

I’m hoping the next generation of Macbook Pros with Haswell internals will be powerful and have great battery life. I’ll probably upgrade and pawn off my Air on one of my kids. Don’t tell them I said that.

Freemium ain’t Free

Over the weekend, PowerWeek.com switched from Freemium pricing to a Free Trial model.  The change was motivated by 3 factors.

  1. We looked at our user base and saw that lots of people signup and then never return. So we were emailing them every day for the rest of their lives?  Not good.
  2. Most of our user community is trying to make a change in their work habits. They want to get more done.  If PowerWeek is free, then we reduce the commitment and initiative to really try our dogma.
  3. Our users are business people who can benefit economically from adopting PowerWeek and promoting that others in their downline do the same.  By leading with a “free” promise, it becomes hard to see the product as something you pay to leverage.

Freemium is great for advertising driving websites.  We are the opposite.  Our users unanimously told us to NOT start using advertising to pay for the operation.

The experiment has begun.  We had an 8% conversion rate from Freemium (which is killer, we know), but we think we can do even better!  To read more about our user-driven decision, check out our press release.

Hangouts or Skype?

I’ve been relying on Skype as my primary phone at my Wayland MA office for the last 2 years.  It has been really good in general.  Then again, I’ve got super big pipes from Verizon FiOS (70mbs down/35mbs up).

Recently, I’ve had clients who prefer to use Google Hangouts.  On my Mac, it seems harder to get everyone assembled using the Hangout UX.  Also, the audio degrades for me after about 30 minutes.  If I disconnect and reconnect, then I’m fine again.

It is a pretty interesting story to see how Google has progressed to invade this space.  Check out the excellent chronology by the Verge here.

Jawbone UP is buzzing

I just took the plunge and purchased a Jawbone UP for my 49th birthday. The idea is the little bracelet keeps track of how active you are (or aren’t) and reminds you to get more exercise. I was waiting for the Fitbit Flex to be released first, but now they are sold-out everywhere and have an 8 week waiting list. I was able to get an UP at BestBuy right next to Wayland, MA.

It just buzzed at me to indicate I’ve been stationary in my chair for 45 minutes. I’ve got to get up now and move around. I’ll be experimenting with the app and device the next few weeks and will report back how it feels.